Privacy Policy
Last updated: 13 August 2026
This Privacy Policy explains how Digital Transformers Group Ltd (“Digital Transformers“, “we“, “us“, or “our“) collects, uses, and protects personal information when you visit digital-transformers.co.uk (the “Site“) or otherwise interact with us, for example by submitting an enquiry.
We are committed to protecting your privacy and handling your data in an open and transparent manner, in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).
1. Who we are
Digital Transformers Group Ltd is a company registered in England & Wales, company number 16179007.
Registered office: Suite 3 Steeple House, Church Lane, Chelmsford, England, CM1 1NH
For the purposes of data protection law, Digital Transformers Group Ltd is the “data controller” of the personal information described in this policy.
If you have any questions about this policy or how we handle your personal data, please contact us using the details in Section 10 below.
2. What information we collect
We collect the following types of personal information:
a) Information you give us directly
When you use our “Start a conversation” enquiry form, or otherwise contact us by email, phone, or LinkedIn, we may collect:
- First name and surname
- Email address
- The category that best describes you or your organisation (e.g. accounting firm, software firm, small business, other)
- Details of your enquiry and any other information you choose to include in your message
b) Information we collect automatically
When you browse our Site, we may automatically collect certain technical information via cookies and similar technologies, including:
- IP address and approximate location
- Browser type and version, device type, and operating system
- Pages visited, time spent on the Site, and referring/exit pages
- General usage and interaction data (e.g. via Google Analytics / Google Tag Manager)
See Section 6 (Cookies) for more detail.
c) Information from third parties
We may occasionally receive limited information about you from third parties, such as LinkedIn (if you interact with our company page) or a colleague/business partner who refers you to us.
We do not knowingly collect any special category data (e.g. health, religion, ethnicity) or financial account credentials through our Site.
3. How we use your information and our legal basis
| Purpose | What we do | Legal basis (UK GDPR) |
|---|---|---|
| Responding to your enquiry | Contact you about your enquiry, provide information about our services, and discuss potential engagements | Legitimate interests (to respond to enquiries) / Steps taken at your request prior to a contract |
| Delivering our services | Where you become a client, use your data to deliver, manage, and invoice for our digital transformation and advisory services | Performance of a contract |
| Marketing communications | Send you relevant updates, insights, or invitations, where you have consented or where permitted under the “soft opt-in” rules for existing business contacts | Consent, or legitimate interests |
| Improving our Site | Analyse how visitors use our Site to improve content, navigation, and performance | Legitimate interests / Consent (for non-essential cookies) |
| Legal and compliance | Meet legal, regulatory, tax, or accounting obligations; prevent fraud | Legal obligation / Legitimate interests |
We will only use your personal information for the purposes for which we collected it, unless we reasonably consider we need to use it for another compatible reason.
4. Sharing your information
We do not sell your personal information. We may share it with:
- Service providers and sub-processors who help us run our business and Site, such as our website hosting provider, email and CRM providers, and analytics providers (e.g. Google, via Google Analytics/Site Kit and Google Tag Manager).
- Professional advisers, such as accountants, auditors, or lawyers, where necessary.
- Software and technology partners referenced or recommended as part of our services (for example, accounting or business software providers), but only where you have asked us to make an introduction or where it is necessary to deliver a service to you.
- Regulators or law enforcement, where we are required to do so by law.
- A buyer or successor, if we sell or transfer part or all of our business or assets.
Any third party we share data with is required to keep your information secure and to use it only for the purposes we specify.
5. International transfers
Some of our service providers (for example, Google) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as the UK’s International Data Transfer Addendum or adequacy regulations, to ensure your information receives an equivalent level of protection.
6. Cookies and similar technologies
Our Site uses cookies and similar technologies, including Google Tag Manager and Google Analytics (via Google’s “Site Kit” plugin), to understand how the Site is used and to improve visitor experience.
- Strictly necessary cookies – required for the Site to function and cannot be switched off.
- Analytics/performance cookies – help us understand visitor behaviour (e.g. via Google Analytics). These are only set with your consent, where required by law.
You can control or delete cookies through your browser settings at any time. Blocking some types of cookies may impact your experience of the Site.
[Digital Transformers should confirm the exact cookie categories in use and, if not already present, implement a cookie consent banner to comply with PECR before non-essential cookies are set.]
7. How long we keep your information
We keep personal information only for as long as necessary for the purposes set out in this policy, including to satisfy any legal, accounting, or reporting requirements. As a general guide:
- Enquiry form submissions that do not result in a client relationship are typically retained for up to 24 months, then deleted or anonymised.
- Client records are retained for the duration of our engagement and afterwards in line with our legal and tax obligations (typically up to 7 years).
- Website analytics data is retained in line with the default retention settings of our analytics provider.
8. How we protect your information
We use appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction, including secure hosting, access controls, and staff awareness of data protection obligations.
9. Your rights
Under UK data protection law, you have the right to:
- Access the personal information we hold about you
- Rectify inaccurate or incomplete information
- Erase your information in certain circumstances
- Restrict or object to our processing of your information
- Data portability – receive your data in a structured, commonly used format
- Withdraw consent at any time, where we rely on consent (e.g. marketing emails, non-essential cookies)
To exercise any of these rights, please contact us using the details below. We may need to verify your identity before responding.
You also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office (ICO):
- Website: ico.org.uk
- Telephone: 0303 123 1113
10. Contact us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
Digital Transformers Group Ltd Suite 3 Steeple House, Church Lane, Chelmsford, England, CM1 1NH Company number: 16179007
Via our enquiry form: Start a conversation
11. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page shows when it was last updated. We encourage you to review this policy periodically.
This document is a draft template based on publicly available information about digital-transformers.co.uk. It is provided for informational purposes and is not a substitute for legal advice. Before publishing, Digital Transformers should confirm: (i) an accurate list of cookies/trackers and third-party processors in use; (ii) whether a cookie consent management tool is implemented; (iii) actual data retention periods; and (iv) whether a named contact or Data Protection Officer should be listed. We’d recommend a solicitor or data protection specialist reviews the final version.